Healthy Meal Planner

Project overview

Cuisinez (= cook in French) is a weekly meal planner composed of healthy, balanced and easy-to prepare recipes from across the web. It provides an easy to follow path for those who are interested in leading a healthier lifestyle and knowing more about what they are fueling their bodies with. During the course of this project, I was able to draw upon every aspect of my experience in product management, from idea to launch.

My roles

  • Ideation — Noticed a growing general interest in healthy eating and a lot of fragmented information on the subject. Fleshed out the idea of a weekly meal planner by talking with friends, family and acquaintances and discovering the need for a quick and easy-to-follow way of eating well.
  • Design — Started by sketching out a few ideas and wireframes by hand, discussed and iterated them with target users and created high-fidelity prototypes of the MVP in Adobe XD.
  • Development — Used the knowledge I gained working with talented developers over the years to code the front and back ends of the application using established libraries and frameworks (jQuery, Bootstrap, CakePHP).
  • Launch — Relied on my hands-on experience in digital marketing to get the word out about the healthy meal planning service.

The results

  • Beta testers mentioned that the app was easy to use
  • Over 85% of respondents said they were interested in using the service
  • Over 200 people on the waiting list
  • WYSIWYG interfaces for quick addition of recipes and articles
  • + automated site updates that greatly reduce maintenance needs
Healthy meal planner
“I'm going to sign up as soon as the service is available.”

Laure M.
Beta tester
“I really love how the nutritional values are recalculated as soon as I make a change to the plan.”

Estelle B.
Beta tester

Custom meal planning

Weekly meal plans can be fully customized by adding recipes or moving them around. Daily values are automatically recalculated, including the total number of calories and SmartPoints.

Automated shopping list

The shopping list is automatically calculated according to the recipes contained in the plan, leading to less waste. And less wasted time adjusting the number of portions to know how many groceries to buy.

Nutritional dashboard

Detailed nutritional values are given for all recipes, making it easy to see whether they're as good as they look. Plus, a daily dashboard lets members know if they are receiving all the nutrients they need.