Product Manager & Marketer

Certified Product Owner with over twenty years of hands-on experience leading the successful delivery of software products from idea to launch. Able to wear many hats including design, front-end coding, marketing and training. Focused on ensuring the right product is built and collaborating with all stakeholders to ensure the vision quickly becomes reality.

Products I worked on

Articles I wrote

A 2-minute journey into the customer experience

“Let's walk a mile in the customer's shoes. The journey will take us from their inbox to the Swiss Railway website. Over the course of our trip we will gauge how user-friendly the experience is and see if there's anything we can do to improve it. At the same time, we'll look at potential tweaks that could improve email open and click-through rates as well as website conversion rates. Los geht's!”

The 3 key drivers of user satisfaction

“Satisfaction levels lag far behind private sector services, especially those provided by e-commerce sites. Is it surprising, knowing that leading retailers offer customers literally a one-stop-shop to make a purchase, track their order and return damaged or unwanted merchandise? All this and much more can be performed through a single channel, a convenience that certainly contributes to these higher levels of satisfaction.”